Temporary offer, timeless quality

• As consumers are facing increased costs of living with energy costs also becoming more expensive, we have created a more customer centric approach with our new BLACK FRIDAY campaign. This campaign reassures the customer that investing in Miele will give them confidence that they have made the right decision to invest in an appliance that will last.
• An investment in Miele will actually save them money in the long term, not just because our appliances have longevity, but because they can help with savings in energy, water and food wastage every day, whilst focusing on the value of the Miele brand as you don’t just invest in our products but also the full Miele customer care experience we provide. Miele. Immer Besser (Forever Better)

Target audience:

• Leading Life stylers
• Sustainability minded consumers looking for value for money
• Singles, young families and older couples who are looking for products that do all the work, perfect results, give them freedom & time to spend time with friends and family.

What categories will be highlighted during this promotion?

• ▪ Selected Miele Cooking, Dishwashing and Laundry appliances.

How will we communicate this promotion?

• You can find the full list of communication touchpoints for this promotion on slide 9.

What training resources are available to support us?

• The training team have provided links on slides 10-15

Cooking:

Enjoying savings of up to $500* on selected Miele appliances

• Save up to $500 on selected Miele ovens.
• Save $200 on selected Miele microwave.
• Save up to $200 on selected Miele cooktops and rangehoods.

Promotion date: 17/11/2023 – 30/11/2023.

Cooking accessories:

• Enjoy savings of 20%* on selected Miele cooking accessories.

Promotion date: 17/11/2023 – 30/11/2023

Dishwasher:

• Enjoying savings of up to $350* on selected Miele dishwashers.

Promotion date: 17/11/2023 – 30/11/2023

Laundry:

Enjoying savings of up to $300* on selected Miele Laundry Appliances packages

• Save $150 on WCA 020 washing machine & TEA 235 WP dryer.
• Save $200 on TWD 660 WP & TWD 364 WP dryers.
• Save $300 on WWD 164, WWD 320 & WWD 660 washing machines.
• Save an additional $200 when Miele washing machine and tumble dryer
• are bought as a package.

Promotion date: 17/11/2023 – 30/11/2023